Top Platforms for Running Targeted Online Advertising Campaigns

When you switch on your desktop and visit any website, you might encounter online ads that are relevant to your previous searches. Many of you have experienced this for sure; just because digital advertising has covered a long path and made many advanced developments, one of which is targeted online advertising. 

Now, it has become a necessity for businesses because they can't afford to dump their advertising budget on those people who are not the right fit for them.

But where can businesses filter their audiences? Doing it manually would take years. Some advertising platforms in the market allow them to target their audience based on numerous factors such as country, device, past browsing history, and more. 

In this blog, we will look at the list of top digital advertising platforms for running targeted online advertising campaigns. 

Why Do Businesses Need Platforms for Targeted Online Advertising Campaigns? 

Suppose you are planning to open a new non-veg shop in the market. After conducting research, you find that most of the local population is vegetarian, making it difficult to attract the right customers. Similarly, if you target the wrong audience in your ad campaigns, how can you expect positive results? Businesses need online ad platforms to reach the right audience and achieve the best results from their ads. These platforms display ads to people who are most likely to be interested based on their age, interests, and online activity. This helps businesses avoid wasting money, increase engagement, and boost sales. Targeted ads also provide valuable data, enabling businesses to refine their strategies and grow over time.

Benefits of Running Targeted Online Advertising Campaigns 

Running targeted online advertising campaigns offers plenty of advantages for brands looking to increase their digital marketing efforts. Here are some key benefits:

Reaches the Right Audience: 

Targeted online advertising ensures your ads are shown to the right people based on many factors such as interests, demographics, and online behavior. Instead of spending money on broad ads, you catch potential customers who are more likely to engage with your brand. This allows you to present your brand very well in front of your audience. 

Improves ROI: 

Since targeted PPC ads focus on relevant audiences, they generate better results with lower ad spending. Yes, you heard it right. This leads to higher conversions, reduced ad waste, and a stronger return on investment. The success of your digital ad campaign depends on how quickly you get back your investment, and when you show the right ad to the right person, you can successfully get back your investment quickly.

Personalization: 

Personalized ads improve customer connections by displaying content that matches their preferences or past searches. When users see online PPC ads relevant to their past searches or interests, they are more likely to click on that ad. When they click on the ad happily, there is a high chance that they will convert instantly. This not only improves user experience but also builds brand trust and loyalty. 

Increases Sales: 

Every business has one common dream, which is to increase sales. When they increase sales, they can only cover their expenses and enjoy the profit. One of the benefits of launching targeted ad campaigns is increased sales. Suppose you searched for running shoes shoes yesterday because your current ones are old and worn out. Today, while browsing an eCommerce website, you notice an ad popping up on the right side of the page. The moment your eyes catch that image, you instantly fall in love with those shoes. That's the real power of targeted ad campaigns!

Top Platforms for Running Targeted Online Advertising Campaigns

Here is the list of top platforms that can help you launch targeted online ad campaigns: 

7Search PPC 

When it comes to digital advertising, there are many ad networks you can find in the market with one common claim: high-quality traffic and precise targeting features are available here. However, there is an ad network, 7Search PPC, that believes in delivering real results without claiming anything. The interface of this ad network is very user-friendly, which means it is suitable for both experienced and new advertisers who want to launch their campaigns to promote their business. 7Search PPC covers 239+ GEO locations for PPC ad targeting. 

It is a PPC ad network that helps businesses run targeted online ads. The platform is designed to be affordable, allowing businesses to manage and improve their ads for better results. It offers various ways to target the right people. You can target your audience based on:

• Device-wise
• Country-wise
• Operating System Wise

These targeting options can help you to get the best return on your investment. Not only that, 7Search PPC offers five engaging ad formats that can help you attain your advertising goals quickly and within your budget. 7Search PPC provides advertisers with an ad manager that assists in managing ad campaigns from creation to launch. However, certain terms and conditions must be met to access this benefit. 

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Google Ads

Many people are familiar with Google, but did you know that it provides digital advertising services through Google Ads? Yes, many businesses show their trust in this ad network due to its credibility in the market. It is a popular platform for running online ads worldwide. It helps businesses show their digital ads on Google search results and other websites that partner with Google as publishers. By using this ad network, you can target specific people based on keywords, location, and interests so the right audience sees your ads. The best part is that you only pay when someone clicks on your ad, making it affordable for businesses. There are the following objectives/goals that you can achieve with Google Ads:

• Increase Leads and Conversions
• Maximize Online Sales
• Improve Website Traffic
• Boost Brand Awareness

However, if your business comes under the umbrella of Adult and Gambling, then this ad network can't help you with promotion. Otherwise, Google Ads is good for the growth of your business.

Here are the ad formats offered by Google Ads:

• Search Ads
• Display Ads
• Shopping Ads
• Video Ads

PropellerAds

The last name in our list of top platforms for running targeted online advertising campaigns is PropellerAds. This ad network works similarly to 7Search PPC and Google Ads, but there are some differences. PropellerAds, an advertising network, started its journey from Cyprus in 2011. This ad network is famous for helping advertisers attain their objectives, and for that, it offers many ad formats, such as

• Push Notifications
• In-Page Push
• Interstitial
• Survey Exit
• Popunder

The user interface is not so good as compared to 7Search PPC and Google Ads, but the website theme of PropellerAds is eye-catching. They offer some user-focused ad campaigns, which are as follows:

• Mobile Utilities
• Software
• Lead Generation
• eCommerce

PropellerAds claims that they register over 12 billion ad impressions and cover 195+ GEOs for ad targeting. 

Conclusion

Targeted online advertising is crucial for businesses to connect with the ideal audience, improve ROI, and boost sales. Digital advertising platforms like 7Search PPC, Google Ads, and PropellerAds are the perfect options for reaching specific groups based on interests, location, and behavior. In this blog, we learned about these popular worldwide advertising platforms and also understand why they are perfect for every business. By choosing the right platform and targeting the right people, businesses can get better results, save money, and grow faster.